Financial leadership for founders who've outgrown the spreadsheet.
ImpactCFO gives startups and scaling SMEs senior CFO expertise — financial modeling, fundraising support, cash flow management, and board-ready reporting
When your business outgrows basic accounting
Bookkeeping tells you what happened and often, even that is not properly done in growing companies. Growing companies also need financial leadership that tells them what to do next
Cashflow efficiency
Plug cashflow leaks; in the business model itself and across all aspects of the operations
Financial Visibility
Upgrade to book-keeping that helps you take correct decisions and in time
Profitability optimisation
Surface margin leaks and unlock efficiencies across the business before they quietly erode your runway.
Strategic growth planning
Capital allocation roadmaps tied directly to your growth milestones — not generic advice, your actual plan.
What strategic financial leadership delivers
Financial clarity
Understand your numbers and performance without translating spreadsheets yourself.
Stronger cash flow
Tighter forecasting and working capital discipline that protects your runway.
Investor readiness
Financial models and data rooms built to the standard investors expect.
Confident decisions
Leadership teams that make faster, better-informed calls on hiring, pricing, and spend.
Five ways we plug into your business
Each engagement is scoped to what you actually need — from a single fundraise to ongoing monthly CFO support.
Financial Strategy
Long-range planning that connects today's decisions to your growth vision — with clear priorities, milestones, and accountability built in.
Financial Modeling
Dynamic, scenario-driven models built to institutional standards, so you can stress-test assumptions and walk into any room with confidence.
Cash Flow Management
Rolling forecasts and working capital discipline so you always know your position, never run short, and can plan ahead with certainty.
Fundraising Support
From seed to growth rounds — the financial story, data room, and investor-grade models that help you close faster and on better terms.
Board Reporting
Clear, concise packages that surface the right information every time, saving hours and making every board meeting productive.
How a fractional CFO engagement works
A typical path from first call to ongoing support — scope adjusts to what your business actually needs.
Strategy call
A free, no-obligation review of your current financial setup and where support would make the biggest impact.
Scoped proposal
A clear plan — what's included, expected hours, and a fixed monthly or project rate.
Onboarding & audit
We get under the hood of your current numbers, team strengths, tools, and reporting before making any recommendations.
Ongoing partnership
Monthly reporting, forecasting, and strategic input — scaling up around fundraises or major milestones.
Fractional CFO services, explained
Straight answers to what founders usually ask before their first call.
A fractional CFO is a senior finance executive who works with a company part-time or on a defined scope, providing the same strategic guidance — forecasting, fundraising support, board reporting, and financial strategy — as a full-time CFO.
Bookkeepers and accountants record and reconcile what already happened. A fractional CFO uses that data to guide what happens next — forecasting cash runway, modeling growth scenarios, preparing for fundraises, and advising leadership on strategic decisions.
Fractional CFO engagements are typically priced by scope or monthly retainer rather than a full-time salary, which gives startups and SMEs access to senior financial leadership without the cost of a full-time hire. Exact pricing depends on complexity and depth of support — book a strategy call for a scoped quote.
Most startups benefit from fractional CFO support once financial decisions start affecting fundraising, hiring, or runway — commonly around seed to Series A, or whenever leadership can no longer confidently answer questions about cash position, unit economics, or investor readiness.
Yes — fundraising support is a core service: building the financial model, preparing the data room, shaping the financial narrative, and helping founders answer investor diligence questions with confidence.
It varies by engagement — some companies need a few hours a week for reporting and forecasting, others need several days a month around a fundraise or major planning cycle. Scope is typically set based on what the business needs.
Resources for founders figuring out their finance function
Strategic guides, frameworks, and insights on financial leadership for scaling startups.
How to Calculate Your Cash Runway, and 5 Ways to Extend It
The formula for months of cash left, where founders get it wrong, and five ways to extend it.
Read article →Does it make sense to hire a Fractional CFO?
Hire a Fractional CFO or rather stick to hiring a full-time CFO
Read article →Fractional CFO vs. Controller vs. Bookkeeper
What each role actually covers, and how to know which one your business needs right now.
Read article →When Should a Startup Hire Its First CFO?
The signals that mean it's time — before a fundraise forces the question.
Read article →
Experienced financial leadership
Sudhir Singal is a finance leader with 21 years of experience spanning Banks, NBFCs, Fintechs, and SMEs — working across Treasury, fund-raising, and running the finance function end-to-end. He's an alumnus of XLRI Jamshedpur.
What drives him is the challenge to transform Finance from a cost centre into the driver of a company's business — and the people, process and systems challenges that come with it.
Track record
- Cash flow turnaround: took a cash-bleeding startup to profitability, doubling its runway from 24 months to becoming cash-profitable within 1 year — by restructuring the cost base and driving a frugal culture.
- Working capital: redesigned an SME's revenue model to make it cashflow-sustainable, cutting debtor days from 60 to under 40 over 6 months.
- Debt fundraising: raised ₹1,000 crores in debt funding from banks and NBFCs for listed and unlisted companies.
- Team building: built finance teams from the ground up — hired and structured finance functions across 3 companies, from zero to fully operational.
Today
Sudhir works with early-stage companies and SMEs as a fractional CFO — bringing the same rigor a full-time CFO would, at a cost and time commitment built for where these companies actually are.
If cashflow issues, margin pressure, a bloated cost base, or weak controls are holding your company back — let's talk about what your finance function needs next.
Capital markets and fundraising expertise
Anup Agarwal is a finance professional with two decades of experience across banking, corporate finance, and capital markets — including ICICI, Cognizant, and HSBC, where he led liquidity and cash-management coverage in Eastern India. He's an alumnus of BITS Pilani and XLRI Jamshedpur.
He advises companies on capital structure and helps companies raise equity and debt from banks, NBFCs, and investors. His work spans supply-chain financing, securitization, and structured funding solutions, with operating experience in SMEs.
Expertise
- Capital structure: advises companies on the right mix of equity and debt based on their growth stage and risk profile.
- Fundraising: helps companies raise equity and debt from banks, NBFCs, and institutional investors with institutional-grade preparation.
- Working capital: unlocks working-capital lines and supply-chain financing solutions for SMEs and growing companies.
- Structured solutions: designs securitization and structured funding solutions tailored to each company's cash flow and growth trajectory.
At ImpactCFO
Anup brings fundraising and capital-markets depth to founders and promoters — helping them design the right capital mix, unlock working-capital lines, and raise debt or equity with institutional-grade preparation.
Book Your Free Strategy Call
30 minutes · No obligation · We'll review your financial setup and identify where support can make the most impact.